§ La. R.S. 18:1463(untitled)

Political material; ethics; prohibitions
A. The Legislature of Louisiana finds that the state has a compelling interest in taking every
necessary step to assure that all elections are held in a fair and ethical manner and finds that an election
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cannot be held in a fair and ethical manner when any candidate or other person is allowed to print or
distribute any material which falsely alleges that a candidate is supported by or affiliated with another
candidate, group of candidates, or other person, or a political faction, or to publish statements that make
scurrilous, false, or irresponsible adverse comments about a candidate or a proposition. The legislature
further finds that the state has a compelling interest to protect the electoral process and that the people have
an interest in knowing the identity of each candidate whose number appears on a sample ballot in order to
be fully informed and to exercise their right to vote for a candidate of their choice. The legislature further
finds that it is essential to the protection of the electoral process that the people be able to know who is
responsible for publications in order to more properly evaluate the statements contained in them and to
informatively exercise their right to vote. The legislature further finds that it is essential to the protection
of the electoral process to prohibit misrepresentation that a person, committee, or organization speaks, writes,
or acts on behalf of a candidate, political committee, or political party, or an agent or employee thereof.
B.(1) No person shall cause to be printed or assist in the distribution, transportation, or transmission
by any means of any facsimile of an official ballot or cause to be printed, distributed, transported, or
transmitted any unofficial sample ballot with the number of a candidate unless the name of the candidate to
whom the ballot number was assigned is correctly listed on the ballot.
(2) No person shall cause to be printed or assist in the distribution, transportation, or transmission
by any means of any facsimile of an official ballot, or cause to be printed, distributed, transported, or
transmitted any unofficial sample ballot containing a photograph, or likeness of any person which falsely
alleges, with an intent to misrepresent, that any person or candidate, or group of candidates in an election
is endorsed by or supported by another candidate, group of candidates or other person.
C.(1) No person shall cause to be distributed, or transmitted, any oral, visual, digital, or written
material containing any statement which he knows or should be reasonably expected to know makes a false
statement about a candidate for election in a primary or general election or about a proposition to be
submitted to the voters.
(2) Whenever any person, political committee, entity or organization makes a disbursement for the
purpose of the financing of any electioneering communication, such communication shall comply with the
following items under the following circumstances:
(a) If the communication is paid for and authorized by a candidate, an authorized political committee
of a candidate, or its agents, it shall clearly state that the communication has been paid for by such authorized
political committee. The name of the political committee paying for the communication shall be given in
full and no acronyms shall be used.
(b) If the communication is paid for by other persons, but authorized by a candidate, an authorized
political committee of a candidate, or its agents, it shall clearly state that the communication is paid for by
such other persons and authorized by such authorized political committee. The name of the authorized
political committee shall be given in full and no acronyms shall be used.
(c) If the communication is not authorized by a candidate, a political committee of a candidate, or
its agents, it shall clearly state the (i) name, (ii) physical address (not post office box), and (iii) telephone
number and the world-wide web address if available of the person, committee, entity or organization who
paid for the communication and state that the communication is not authorized by any candidate or candidate
committee. The name of the payer shall be given in full and no acronyms shall be used.
(3) If an individual, association, organization, committee, or corporation is responsible for or causes
the distribution or transmission of any statements relative to candidates or propositions which do not fully
disclose the name of the individual or the name of the association, organization, committee, or corporation,
and the full and correct name and address of its chairman or other chief administrative officer and whether
or not such individual, association, organization, committee, or corporation supports or opposes such
candidate or proposition, such individual, association, organization, committee, or corporation shall report
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all expenditures incurred in relation to the publication, distribution, transportation, or transmission in
accordance with R.S. 18:1491.7, 1495.5, or 1501.1.
(4)(a) No person shall misrepresent himself or any committee or organization under his control as
speaking, writing, or otherwise acting for or on behalf of any candidate, political committee, or political
party, or any employee or agent thereof.
(b) No person shall willfully and knowingly participate in or conspire to participate in a plan,
scheme, or design to misrepresent himself or any committee or organization under his control or under the
control of any other participant in the plan, scheme, or design as speaking, writing, or otherwise acting for
or on behalf of any candidate, political committee, or political party, or any employee or agent thereof.
(c) A radio or television broadcaster who broadcasts a paid political announcement or advertisement,
the content of which the broadcaster had no input in or control over, is not subject to the provisions of this
Paragraph.
(5) For purposes of Paragraph (2) of this Subsection, the term "electioneering communication"
means any broadcast, cable, or satellite communication that refers to a legally qualified candidate for elected
office and is broadcast within sixty days before any election in which such candidate is on the ballot.
D.(1) An affected candidate or voter shall be entitled to an injunction to restrain future violations
of Subsections B and C of this Section.
(2) In the event a permanent injunction is granted, reasonable attorney fees shall be allowed the
petitioner by the court which shall be taxed as costs to be paid by the defendant.
E.(1) No person shall cause to be distributed or transmitted for or on behalf of a candidate for
political office any oral, visual, digital, or written material constituting a paid political announcement or
advertisement, which is paid for by a third-party entity, without providing the name of the third-party entity
on the face of the advertisement. The name of the third-party entity shall be included on written and digital
material, political announcements, and advertisements so that it is clear and understandable.
(2) The name of the third-party entity in visual and oral political announcements or advertisements
shall be included so that it is clearly understandable as well as audible and visible for not less than three
seconds. If the advertisement is placed by a public relations firm, advertising agency, media buyer, or other
person who purchases media advertising or time or space for such advertising, such person shall provide the
information required by this Section.
(3) In digital announcements or advertisements, the name of the third-party entity shall appear in
a text sized at least as large as the smallest text in the digital material or in a heading or similar section of
text displayed above or within the digital material that is visually distinct from the remainder of the digital
material's text and shall have a reasonable degree of color contrast between the background and the name
of the third-party entity.
(4) For the purposes of this Subsection, "person" means any individual, partnership, association,
labor union, political committee, corporation, or other legal entity, including its subsidiaries.
(5)(a) A media entity who broadcasts a paid political announcement or advertisement, the content
of which the broadcaster has no input in or control over, is not subject to the provisions of this Subsection.
(b) For purposes of this Subsection, a media entity includes a radio broadcast station, television
broadcast station, cable or satellite television company, or other video service provider, streaming video
provider, newspaper company, periodical company, billboard company, advertisement agency, or media
platform responsible for the production or publication of any advertisement, voice, data, or other
communications, information services, or internet access provider, or bona fide news or public interest
website operator.
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R.S. 18:1463.1
F. For the purposes of this Section, the term "digital material" means any material or communication
that, for a fee, is placed or promoted on a public facing website, web application, or digital application,
including a social network, advertising network, or search engine.
G. Whoever violates any provision of this Section shall be fined not more than two thousand dollars
or be imprisoned, with or without hard labor, for not more than two years, or both.